Clients often ask for my opinion on which colour they should choose.
My answer for them is "If in doubt, go with white". Reason being that, going with lighter and neutral colours increases the chances for future on-sale of their home.
Clients who choose other colours already know the look they want to achieve for the rest of their home. In saying that, if you choose white, you can always add a splash of colour with appliances, plants and other home decor to make it more homely.